Philosophy At Pacific Crest Global Wealth Management we address everything we do by considering how we would want to be treated by the very best of professional advisors. We manage each portfolio with the care and prudence we use in managing our own family and personal investments. Emphasis on Low Cost We understand how fees can significantly dilute returns over the years. Since our clients tend to stay with us for life, we take this concept very seriously. From providing low investment management fees, to minimizing overall transaction costs and fund expenses, we strive to deliver a competitively priced solution to meet our client’s investment needs. Focus on After-Tax Returns An integral part of our management philosophy is focusing on our client’s after-tax returns. In addition to keeping expenses as low as possible, our passion to learn the most up-to-date financial trends and techniques are employed to obtain the highest after-tax returns. Low portfolio turnover, Net Unrealized Appreciation (NUA), Stretch IRA’s, minimal capital gains realization, and the concerted use of taxable and tax-deferred accounts are examples of how we seek this goal. When appropriate, our client’s tax professional is consulted to assist in managing specific tax issues. Diversification We believe that broadly diversified* portfolios based on Modern Portfolio Theory (MPT) and (post- MPT) provide a rational means of achieving desired returns commensurate with our client’s pre-defined risk levels. *There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not ensure against market risk. Accurate and Timely Reporting In addition to managing our client’s investment assets, we provide our clients with accurate information specific to their situation in a timely manner. This information includes account reporting, tax information, cash flow summaries, capital gain and loss reports, and other data that the client may require. We offer a choice of two different internet portals to view account information. Both portals are available on Internet Explorer based PC's and Apple's Safari web access. To accommodate traveling clients, we also offer smartphone applications to view account balances on the go. At the client’s request, information is also provided to one’s tax professional or trust attorney. Long-Term Investment Horizon We believe that investment success is measured in years, not months or days. We avoid market timing and the requisite high costs to employ such a strategy. This is in accordance with our goal of providing low cost services with a focus on after-tax returns.